I'm an AI & Automation Strategist at Zapier — the world's most connected AI orchestration platform, with 9,000+ app integrations, 477+ AI tools, and 30,000+ MCP-ready actions. From two-person startups to the Fortune 500, I help teams turn AI from a buzzword into governed, measurable operational leverage.
A few of the 9,000+ apps I orchestrate
Where should AI actually live in your business? I help teams — from 5-person startups to enterprise — map the workflows where AI and automation deliver real ROI, and the ones where they don't.
I architect and ship the systems themselves — AI agents, multi-step Zaps, Tables, Interfaces, and custom integrations. From lead intake to invoicing, the work runs while you sleep.
Your team becomes the AI & automation team. Hands-on workshops for ops, marketing, support, and revenue teams — so anyone can ship safe, reliable workflows themselves.
These aren't projections — they're verified results from Zapier customers, the kind of operational leverage I help teams design and ship every day.
Teams of every size automate with Zapier
Zapier has become a critical part of Superhuman's operating backbone. When we can design workflows ourselves, we can respond to stakeholder needs without relying on engineering resources.Nina Mirabella Senior Director, Marketing Operations · Superhuman
Not every problem needs an agent. The right answer lives somewhere on a continuum — from deterministic Zaps to fully autonomous AI. The job of a strategist is picking the cheapest, most reliable point on this spectrum that solves the problem.
Most teams default to either end of this spectrum — ship a rigid Zap and live with its blind spots, or hand the whole problem to an LLM and pray. The interesting work happens in the middle. That's where I spend most of my time.
I'm Ari — an AI & Automation Strategist at Zapier, working with teams of every size: solo founders, fast-growing startups, and global enterprises. I spend my days inside the platform, watching how the best operators ship AI and automation that compounds — hours saved, errors eliminated, humans freed up for judgment work.
I also build. A lot. AI audit reports, AI agents, outreach engines, lead-scoring pipelines, CRM hygiene bots — I ship real systems for real teams, and I write about the patterns I see working across the 9,000+ apps in the Zapier ecosystem.
If you're staring at a spreadsheet thinking "this shouldn't be my job" — you're probably right. Let's talk.
Whether you're a 5-person startup or a 5,000-person enterprise — I'll show you where AI and automation will actually move the needle, and what it would take to ship them. No deck, no pitch. Just a working map of your stack.